Ankur Goyal on Braintrust and pioneering AI observability

Ankur Goyal founded Braintrust after seeing firsthand—at Impira and later at Figma—how hard it is to reliably improve AI features without clear visibility into what’s working (and what’s breaking) in production. In this episode of The Uncommon Path, ICONIQ Partner Matthew Jacobson sits down with Ankur to explore the early customer pull behind Braintrust, why the team stayed focused on real usage over “paid = PMF,” and the technical bets required to support AI observability at scale.