Lalit Keshre on Groww and expanding access to investing in India

Lalit Keshre founded Groww to make investing simple, transparent, and delightful for millions in India. In this episode of The Uncommon Path, ICONIQ General Partner Yoonkee Sull sits down with Groww’s co-founder and CEO to explore how an obsession with customer experience, technology, and trust helped Groww become one of India’s leading wealth platforms.

Lalit reflects on the early lessons from his time at Flipkart that instilled a deep focus on customers and strong execution. He shares how those values carried into Groww, where the team has built a culture of experimentation, launching new ideas, learning quickly, and even shutting down products when needed to move faster. He also explains why a relentless focus on customers continues to guide every decision.

The Uncommon Path offers a behind-the-scenes look at the vision, grit, and choices that define iconic companies and the leaders who build them.