Written by Matt Jacobson with a special thanks to my partner on this investment, Austin Liang
Today, we are announcing our partnership with Whirl AI, leading their seed round to support their mission of helping IT organizations shift from maintaining complexity to driving transformation. For me, this partnership is also personal. I have known and respected Whirl founder Sunny Bedi for many years, ever since he impressed me with his rare combination of deep technical insight and practical understanding of how enterprise systems actually run.
I saw this firsthand at Snowflake, which ICONIQ had the privilege of backing in its early days. In 2020, I was serving on Snowflake’s board when the company went from “shelter in place” to sprinting toward an IPO while sustaining rapid growth. One question loomed large: Who could help prepare Snowflake’s systems and people to move from hypergrowth to life as a public company?
Snowflake’s outstanding CFO, Mike Scarpelli, had his answer: Sunny Bedi.
Sunny had previously been acting VP of IT at Nvidia. I remember first meeting him at an Audit Committee meeting shortly after he joined Snowflake, when the IPO was already in sight.
Sunny was all over it.
He laid out the operational plan with a high degree of clarity and confidence. He centered the strategy on Snowflake’s core technology and quickly upleveled the company’s systems and technology acumen.
After Snowflake’s successful IPO, Sunny took on even broader responsibility in critical areas like security and data, building a strong organization. He also spent time with Snowflake’s customers around the world, helping them modernize their businesses. Sunny brought deep empathy to that work; the customers were his people.
I thought so highly of working with him that years later, when GitLab, where I also served as a director, was preparing to go public and seeking someone with deep customer empathy for their board, Sunny was the first person I thought of. He has consistently been an exceptional advisor to them and more. When Sunny left Snowflake after a successful tenure, we went on one of our many walks throughout the hills of San Francisco. That day, we talked through the problems he had faced, and the opportunities he saw with the early inflection of AI.
Sunny’s face lit up as he described how AI could transform the manual processes required to move applications into production across Salesforce, Workday, SAP, ServiceNow, and others. We discussed the break-fix tasks that hold IT teams back, and the slow time to value on major system implementations and upgrades.
Then he said something simple and powerful: “There are many companies building interesting AI applications, but no one is building for me — for the CIO. If no one is building it, I need to.”
That insight and conviction became the foundation for Whirl.
Whirl’s agentic transformation platform ingests and structures metadata across enterprise systems — including fields, rules, integrations, and dependencies — and turns it into living intelligence that agents can reason over. Instead of static documentation that becomes outdated almost immediately, Whirl creates a continuously updated system of record.
The impact is significant. Work that once required weeks of discovery can move in hours. Tasks that took days can be done in minutes. IT teams can meaningfully automate break-fix work and dramatically reduce time to value on major platform shifts, freeing the human experts to focus on transformation, not just maintenance.
Sunny has assembled a strong team, with experienced leaders across security, engineering, and operations, to build this platform the right way.
Even as Whirl is just now emerging from stealth, it’s already live in production with Global 2000 enterprises, earning its place in some of the market’s most complex environments.
From that first Snowflake board meeting to years of partnership across three companies, we have seen Sunny operate at a consistently high level. Now he is building for himself, and every other CIO like him, and we’re grateful to be alongside him once again.
Published:
March 31, 2026
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