Partnering with Grotto: Supercharging Property Management with Human-Centric AI
Supporting Grotto’s mission to empower leasing teams with real-time, AI-driven guidance

Grotto co-founders, Nick Deveau and Ben Epstein

Partnering with Grotto: Supercharging Property Management with Human-Centric AI

Supporting Grotto’s mission to empower leasing teams with real-time, AI-driven guidance
Portfolio Updates

Grotto co-founders, Nick Deveau and Ben Epstein

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https://www.iconiqcapital.com/growth/insights/partnering-with-grotto-supercharging-property-management-with-human-centric-ai

Stay Ahead with ICONIQ

Real estate is one of the largest and more operationally complex sectors of the economy. And yet, for all its scale and sophistication, it has lagged behind other industries in adopting AI, particularly in the parts of the business that matter most. While operators have modernized back-office systems like rent collection and maintenance, the core revenue driver – leasing and renewals – remains largely manual or handled by first-gen AI chatbots. These processes are often supported today by CRUD software that manages data and “keep the trains running” but lack the modern AI-enabled tools to enable operators to truly thrive. 

That gap is costly. Vacancy loss alone erases more than $500B in asset value, draining value from even the best-managed portfolios, and the competition among operators for tenants can be fierce in even the smallest regional markets. 

We believe Grotto brings applied AI to the front lines of leasing. Using conversational intelligence and predictive modeling, Grotto helps teams uplevel how they engage with prospects and residents, enabling a shift from reactive, ad hoc decision-making to proactive, data-driven planning. The result isn’t automation for its own sake; it’s better human decisions, powered with smarter data.

This approach is rooted in a simple but powerful insight. When Grotto analyzed millions of leasing conversations, the data showed that the highest-converting interactions aren't the ones that can be scripted or automated. They're the ones where a human builds genuine rapport. Grotto is built around this understanding: that the path to top-line growth runs through empowering leasing teams, not replacing them.

Today, we’re proud to announce our partnership with Grotto by leading their Seed round, and to support founders Nick Deveau and Ben Epstein, two builders whose clarity, technical depth, and conviction have already set a high bar for what an early-stage team can achieve.

In our view, Grotto’s focus is clear: solving one of the most fundamental and overlooked challenges in real estate. By helping operators better manage and anticipate vacancy, the company is helping turn an age-old operational problem into a new source of measurable performance improvement. At the heart of this effort is Guidance, Grotto’s leasing copilot, built to equip real estate professionals with the data and insight that help enhance their performance. Its AI learns which tactics separate a firm’s top-performing team members from the rest and then supports scaling that behavior across the entire team through real-time nudges, helping convert prospects more effectively, reduce turnover, and optimize portfolio performance.

That approach is delivering results. Grotto is already live with institutional operators including Weidner Apartment Homes, one of the largest apartment owners in the US. At Weidner, Grotto helped drive an 80% increase in lead-to-tour conversions, even with a highly trained team.

Our conviction in Grotto starts with its founders. Nick and Ben met while building large-scale AI systems at EvolutionIQ, an ICONIQ portfolio company, where they developed machine learning and language models for highly regulated, data-rich industries and helped lead the company to a $730 million acquisition in 2024, one of the earliest major vertical AI SaaS exits. 

That experience shaped a shared belief: some of the most meaningful applications of AI happen close to the user, not to replace them, but to empower them. In our view, this belief is particularly important in real estate, where ample consumer choice means that the operators who focus on providing residents with a tailored, fundamentally human experience – one elevated beyond chatbot-based communications – tend to excel. We also believe that Grotto’s approach, melding AI-driven support with an altogether human “last mile,” drives positive externalities at a time when the potential impact of AI on employment looms large.

We believe Nick and Ben exhibit in spades the same combination of technical excellence, curiosity, grit, relentless execution, and leadership capacity that have characterized the successful founders in our portfolio.

Real estate is resilient, complex, and deeply human. We believe Grotto has the potential to make it more intelligent, efficient, and responsive, without losing sight of what makes it personal.

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The views expressed in this presentation are those of ICONIQ Venture & Growth ("ICONIQ" or the "firm"), are the result of proprietary research, may be subjective, and may not be relied upon in making an investment decision. 

 This presentation is for general information purposes only and does not constitute investment advice.  This presentation must not be relied upon in connection with any investment decision.  The information in this presentation is not intended to and does not constitute financial, accounting, tax, legal, investment, consulting or other professional advice or services.  Nothing in this presentation is or should be construed as an offer, invitation or solicitation to engage in any investment activity or transaction, including an offer to sell or a solicitation of an offer to buy any securities which should only be made pursuant to definitive offering documents and subscription agreements, including without limitation, any investment fund or investment product referenced herein.  

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Certain of the economic and market information contained herein may have been obtained from published sources and/or prepared by other parties.  While such sources are believed to be reliable, none of ICONIQ or any of its affiliates and partners, employees and representatives assume any responsibility for the accuracy of such information.  

All of the information in the presentation is presented as of the date made available to you (except as otherwise specified), and is subject to change without notice, and may not be current or may have changed (possibly materially) between the date made available to you and the date actually received or reviewed by you.  ICONIQ assumes no obligation to update or otherwise revise any information, projections, forecasts or estimates contained in the presentation, including any revisions to reflect changes in economic or market conditions or other circumstances arising after the date the items were made available to you or to reflect the occurrence of unanticipated events.  

For avoidance of doubt, ICONIQ is not acting as an adviser or fiduciary in any respect in connection with providing this presentation and no relationship shall arise between you and ICONIQ as a result of this presentation being made available to you.  

ICONIQ is a diversified financial services firm and has direct client relationships with persons that may become limited partners of ICONIQ funds.  Notwithstanding that a person may be referred to herein as a "client" of the firm, no limited partner of any fund will, in its capacity as such, be a client of ICONIQ.  There can be no assurance that the investments made by any ICONIQ fund will be profitable or will equal the performance of prior investments made by persons described in this presentation. 

Any information in this presentation is directed at, and intended for, only persons who are experienced institutional or professional investors (“professional investors”) as defined by applicable law and regulation.  Any person that is not a professional investor is not an intended recipient of this presentation and the matters discussed herein.

ICONIQ is a trading name of certain ICONIQ Partners (UK) LLP. ICONIQ Partners (UK) LLP (Registration Number: 973080) is an appointed representative of Kroll Securities Ltd. (Registration Number: 466588) which is authorised and regulated by the Financial Conduct Authority. ICONIQ Partners (UK) LLP is a limited liability partnership whose members are ICONIQ Capital (UK) Ltd, Seth Pierrepont and Lou Thorne, and it is registered in England and Wales and has its registered office at 27 Soho Square, London W1D 3QR. ICONIQ Partners (UK) LLP acts as an adviser to ICONIQ Capital LLC

Unless otherwise indicated, the views expressed in this presentation are those of ICONIQ Venture and Growth (“ICONIQ" or the “Firm"), are the result of proprietary research, may be subjective, and may not be relied upon in making an investment decision. Information used in this presentation was obtained from numerous sources. Certain of these companies are portfolio companies of ICONIQ Venture and Growth. ICONIQ Venture and Growth does not make any representations or warranties as to the accuracy of the information obtained from these sources.

This presentation is for general information purposes only and does not constitute investment advice. This presentation must not be relied upon in connection with any investment decision. The information in this presentation is not intended to and does not constitute financial, accounting, tax, legal, investment, consulting or other professional advice or services. Nothing in this presentation is or should be construed as an offer, invitation or solicitation to engage in any investment activity or transaction, including an offer to sell or a solicitation of an offer to buy any securities which should only be made pursuant to definitive offering documents and subscription agreements, including without limitation, any investment fund or investment product referenced herein.

Any reproduction or distribution of this presentation in whole or in part, or the disclosure of any of its contents, without the prior consent of ICONIQ, is strictly unauthorized.

This presentation may contain forward-looking statements based on current plans, estimates and projections. The recipient of this presentation ("you") are cautioned that a number of important factors could cause actual results or outcomes to differ materially from those expressed in, or implied by, the forward-looking statements. The numbers, figures and case studies included in this presentation have been included for purposes of illustration only, and no assurance can be given that the actual results of ICONIQ or any of its partners and affiliates will correspond with the results contemplated in the presentation. No information is contained herein with respect to conflicts of interest, which may be significant. The portfolio companies and other parties mentioned herein may reflect a selective list of the prior investments made by ICONIQ.

Certain of the economic and market information contained herein may have been obtained from published sources and/or prepared by other parties. While such sources are believed to be reliable, none of ICONIQ or any of its affiliates and partners, employees and representatives assume any responsibility for the accuracy of such information.

All of the information in the presentation is presented as of the date made available to you (except as otherwise specified), and is subject to change without notice, and may not be current or may have changed (possibly materially) between the date made available to you and the date actually received or reviewed by you. ICONIQ assumes no obligation to update or otherwise revise any information, projections, forecasts or estimates contained in the presentation, including any revisions to reflect changes in economic or market conditions or other circumstances arising after the date the items were made available to you or to reflect the occurrence of unanticipated events. Numbers or amounts herein may increase or decrease as a result of currency fluctuations.

For avoidance of doubt, ICONIQ is not acting as an adviser or fiduciary in any respect in connection with providing this presentation and no relationship shall arise between you and ICONIQ as a result of this presentation being made available to you.

ICONIQ is a diversified financial services firm and has direct client relationships with persons that may become limited partners of ICONIQ funds. Notwithstanding that a person may be referred to herein as a "client" of the firm, no limited partner of any fund will, in its capacity as such, be a client of ICONIQ. There can be no assurance that the investments made by any ICONIQ fund will be profitable or will equal the performance of prior investments made by persons described in this presentation.

Any information in this presentation is directed at, and intended for, only persons who are experienced institutional or professional investors (“professional investors”) as defined by applicable law and regulation. Any person that is not a professional investor is not an intended recipient of this presentation and the matters discussed herein.

ICONIQ is a trading name of ICONIQ Partners (UK) LLP. ICONIQ Partners (UK) LLP (Registration Number: 973080) is an appointed representative of Kroll Securities Ltd. (Registration Number: 466588) which is authorised and regulated by the Financial Conduct Authority. ICONIQ Partners (UK) LLP is a limited liability partnership whose members are ICONIQ Capital (UK) Ltd, Seth Pierrepont and Lou Thorne, and it is registered in England and Wales and has its registered office at 27 Soho Square, London W1D 3QR. ICONIQ Partners (UK) LLP acts as an adviser to ICONIQ Capital LLC